Against the backdrop of sustained growth in global mobile ad spend and an industry reshaped by privacy-policy shifts, Mobikok—an AI-powered performance-marketing platform—has carved out a distinct position through algorithmic buying and worldwide inventory reach. This report dissects its business model, technical edge and data performance, then outlines how it is tackling today’s challenges and where it is headed next.
The core argument is that Mobikok’s success hinges on deeply embedding machine learning across the entire ad-delivery chain, balancing scale and efficiency while safeguarding advertisers’ ROI.
The global mobile advertising market continues to show robust growth. According to the latest forecast from eMarketer, global mobile ad spending will surpass$500 billion, accounting for all digital advertising expenditureOver 70%Growth is primarily driven by smartphone adoption in emerging markets and the boom in short-form video and social content.
In the post-IDFA era, advertisers increasingly demand measurable outcomes. Performance marketing—centered on CPI (Cost Per Install) and CPA (Cost Per Action)—compared to brand advertising, offersControllable budget, transparent performance, and easily quantifiable ROIIts significant advantages make it especially favored by vertical industries such as gaming, e-commerce, and fintech.
Mobikok's core is an intelligent trading platform that connects global advertisers with mobile traffic owners (Apps, websites).
A programmatic ad exchange based on real-time bidding (RTB) that completes the auction and delivery of an ad impression within 100 milliseconds.
Performance-driven, including CPI (Cost Per Install), CPA (Cost Per Action), CPS (Cost Per Sale), minimizing advertiser risk.
The platform integrates multi-layer anti-fraud algorithms, using device fingerprinting, behavioral analysis, and click attribution verification to keep Invalid Traffic (IVT) ratio underBelow 2%(According to Mobikok's 2023 Platform Transparency Report), ensuring the effective use of advertising budgets.
Through research on publicly available data and case studies from the Mobikok platform, we have observed the following key insights:
The platform's average CTR (Click-Through Rate) is1.5%-3.5%, higher than the industry average for programmatic display ads. In core CPI campaigns, its conversion rate (click-to-install) remains stable at15%-25%The specific performance varies by vertical industry and region.
| Vertical industry | Average CPI (USD) | Next-day retention rate | 7-day retention rate |
|---|---|---|---|
| Hyper-casual games | $0.40 – $0.80 | 35% | 15% |
| Social commerce | $2.50 – $4.50 | 42% | 25% |
| Fintech | $5.00 – $12.00 | 50% | 35% |
A Southeast Asian cross-border e-commerce app ran a CPA optimization campaign with Mobikok to acquire verified registered users. Leveraging its user-profile model, Mobikok precisely targeted price-sensitive young women who love cross-border shopping. Ultimately, the campaign...30% below target CPAreduced costs and achieved over100,000Secondary high-quality user registration, advertiser ROI achieved380%.
Mobikok’s moat is built on the following technological cornerstones:
AddressProactively adapted to SKAdNetwork solutions and developed attribution technology based on probabilistic modeling. Simultaneously increased investment in the Android ecosystem and first-party data partnerships—such as direct integrations with major traffic sources—to diversify data origins.
AddressStrictly adheres to global data-privacy regulations such as GDPR and CCPA; all platform data processing is conducted only after obtaining explicit user consent. Invests in data-security infrastructure and has earned multiple international security certifications.
AddressFocused on delivering in-depth service to differentiated verticals (mid-core games, cross-border e-commerce, etc.) through an “ROI consultant” approach. Concurrently, we are ramping up AI R&D to achieve “predictive bidding”—forecasting a user’s conversion probability before intent is explicit—securing the technological high ground.
Future Development DirectionMobikok is exploring innovations in creative automation, interactive ad formats, and blockchain-based transparent auditing to build a more efficient and trustworthy performance advertising ecosystem.
For advertisers pursuing efficient user growth and clear ROI, Mobikok is a technology partner that cannot be overlooked in mobile performance advertising.
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